Meet Simon

I’m Simon, originally from the UK and based in Dubai. I’ve taught Design & Technology here since 2015 and have been building and modifying watches since 2019. I started building for other people in 2020 and shared the process through videos and build photos.

I like clients to know who they’re dealing with and why I’ve picked a particular part. If two ideas won’t work well together, I’ll explain why and suggest something I’d wear myself.

As a teacher, I often need to give pupils a set amount of time for a task. I designed a countdown bezel so I could set that time at a glance, then had the insert 3D-printed in metal. I called the build the Sensei.

These days I build GMTs, chronographs, dress watches and personalised dials. I work with trusted parts suppliers and only use original components when a part carries a maker’s logo.